Archive of 2015 October

Whisky Advertising as it Should be.

on October 29th, 2015 in Editorial, Scottish, Single Malt Whisky, Speyside by dan | No Comments

Let me start by saying I hate interruptive advertising with a passion that would stagger the average person. Think Carl Pilkington on steroids! The advertising industry needs to wake up, modernise, and stop relying on decades old advertising techniques. With that said, while I was trying to watch a owl…

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Investing in whisky

on October 27th, 2015 in Editorial, Single Malt Whisky by dan | No Comments

Whisky has existed for hundreds of years (thank god), with its first recorded mention dated to June 1, 1495. By comparison, whisky’s lifetime as an investable asset class has been microscopic – the concept was pretty alien until 1989, when Bonham’s held its first ever dedicated whisky auction. After a…

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