Archive of 2012 February

New Bowmore Whisky Re-Design and Travel Retail Expressions

on February 25th, 2012 in Editorial, Islay, whisky Industry news by dan | No Comments

This month Bowmore unviels its bold new design and packaging look. Branding is massively important in the consumer Whisky world, if you mess with the brand you can do long lasting damage to not only sales, but also the public perception of your brand. So any change in packaging is…

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